

STRATEGIC
CLARITY
Experts for Strategic Clarity
With a clear strategy, everything makes sense in the company. Only a clear strategy can really motivate. And give focus to human action. Only those who are "crystal clear" where the journey goes – and why – can achieve the greatest possible impact. This does not only apply to management ...
This makes strategic clarity a decisive factor in success. A lot of potential is lost due to a lack of clarity. This applies to strategies and strategic initiatives, but also to their communication. Who doesn't know this situation: everyone is somehow in agreement, but the underlying understanding is not the same ...
Frank Herbrand, Managing Partner Crystal Clear

Strategic
clarity ...
Clarity is a basic human need. And a clear corporate strategy leads us to another basic need – that of goals & orientation. Strategic clarity provides security, reduces complexity and enables dynamism. Strategic clarity is the glue that holds an organization together.
... clearly communicated
Strategic clarity sharpens the view for the overall strategic context in the company. The view for the essentials – so as not to be stuck in sideshows. But this will only work if the strategy is really understood. By everyone. CRYSTAL CLEAR conveys its contents company-wide, target group-oriented and interactively. With a tailor-made tool that creates understanding and awakens motivation.
Strategy development or strategy communication?
Crystal Clear is the right partner for both challenges.
clients
A selection of companies Frank Herbrand has worked as a consultant for.
























industry
focus
Services
Banking & Insurance
Fast moving consumer goods FMCG
Tourism & Hospitality